Innovative Chinese SMEs to execute ¡®Blue Ocean Strategy¡¯ via MadeInChina.com

2008-08-12

By Wenyu Liu

Beijing, China, July 25, 2008 – Faced with a host of new challenges, China’s innovative export-oriented SMEs are actively seeking new revenue sources via MadeInChina.com.

Since the end of 2007, China’s nearly 300,000 SMEs have been hampered by rising material costs, sluggish demand worldwide, higher labor costs and new government regulations at home. With a thinner profit margin, some choose to throw in the towel; some choose to wait, waiting to relocate business or to learn to acquire the next new technique, or to wait for preferential policy from the government. Among lots of export-oriented enterprises, Xiamen Huili Electronics Co., Ltd., a company which sells electronic products, caught our eyes with its continuous growing trading volume.

Mr. Wang, the overseas sales manager tells the reporter that the United States used to be its major market; but the company saw a slowdown and revenues dropped due to appreciation of the Yuan against the US dollar and the new labor contract law, all of which makes it more difficult to terminate employment contracts. However, within 6 months, the company reversed the situation and its export volume was up by 30%.

“Information became our core competitiveness, we have opened up new channels by executing a ‘blue ocean strategy’!” said Manager Wang. “We have been engaged in e-commerce for a long time and finally decided to register as a VIP member of MadeInChina.com. The reason is simple, during our trial period we found that, though orders from US dwindle, to our surprise, we got more orders from Western Europe and Australia, and these orders are outnumbering that from United States. Due to the unfamiliarity with the new market, we never tried any promotion there; MadeInChina.com staff gives me a lot of confidence and I am happy to see that my business is growing steady in a totally new unchartered market”

“We fully understand the difficulties now facing these export-oriented SMEs whose business is down. Our aim is to provide them with alternative ways to reach potential new customers." said Michael Zheng, CEO of MadeInChina.com.

In addition, MadeInChina.com will step up its effort to provide additional overseas intelligence on market and product trends for SMEs unable to travel. Each month, MadeInChina.com sends its staff to world’s top trade shows to gather up-to-date new products information and then release them to its members. By the end of this month, MadeInChina.com is sending another batch of staff to Dusseldorf, Germany to attend the International Fashion show. It will also hire temporary staff, as needed, to proactively reach out to exhibitors, importers, and after the show, the staff will follow up these highly targeted groups for more buying leads through telemarketing.

Mr. Zheng said these initiatives are fully leveraging MadeInChina.com’s key strengths and advantages, namely:

• Its world business network built by attending world’s top shows
• Its well utilized cyber platform which boasts of an easy to remember domain name, MadeInChina.com
• Its customized Business Matching capability
• Its capacity to reach targeted buyers with product magazines

It is evident that there are now both challenges and chances in the foreign trade field. E-commerce has become an important tool for SMEs to actively explore the uncontested markets.

About MadeInChina.com

As a leading B2B E-commerce export service provider in China, MadeInChina.com provides a B2B online marketing platform for both Chinese enterprises and global buyers. Based on HC International’s 15 years of B2B E-commerce service experience of 5 million users in over 64 industries, MadeInChina.com provides large variety of on-line and off-line integrative international trade service for Chinese suppliers and global buyers, such as supplier recommendation, promotion in global exhibitions and business matching, by the advanced information service techs (e.g. on-line searching and multidimensional exhibition) and the strict 3rd-party authentication system. With an experienced and professional team, MadeInChina.com provides the most update and top-quality service in the market for Chinese suppliers and global buyers.